In today's highly competitive business environment, providing an exceptional customer experience (CX) is no longer optional—it’s a necessity.

Research consistently underscores the profound impact that superior customer experiences have on business success. It has been observed that increasing customer retention by just 5% can lead to profit boosts ranging from 25% to 95%, according to Bain & Company. This is because customers who enjoy the best past experiences spend 140% more compared to those who have had the poorest past experiences (Harvard Business Review).

Companies with a customer experience mindset drive revenue 4-8% higher than their industry peers (Forbes). This is partly because customers are willing to pay a price premium of up to 13%—and in some cases as high as 18%—simply for receiving a great customer experience (PwC). Good customer experience also fosters brand loyalty, with 73% of consumers stating that a good experience is key in influencing their brand loyalties (PwC).

The recognition of CX as a critical competitive differentiator is widespread, with 89% of companies competing primarily on the basis of customer experience (Gartner). Even a moderate increase in customer experience can generate an average revenue increase of $823 million over three years for a company with $1 billion in annual revenues (Temkin Group).

Moreover, 96% of customers say that customer service is crucial in their choice of loyalty to a brand (Microsoft), and 86% of buyers are willing to pay more for a better customer experience (Forbes). Companies that excel in customer experience management tend to outperform the market significantly, generating returns that are three times higher (Watermark Consulting).

By attending the Elets India CX Summit, participants will have the opportunity to learn from the best in the field, share strategies, and discover best practices in customer experience management.

This event is curated to be the cornerstone for professionals dedicated to enhancing customer satisfaction and driving business growth through superior customer experiences.