About the Webinar

Edtech is a sector that constantly deals with the challenge of online reputation management. ORM and SRM have emerged as the perfect tools that help in active management of reputation and also reviews for the Edtech industry and its services.

Understanding the need to create more awareness about the benefit of ORM and SRM, the Edtech Webinar is being organised. The webinar not just aims at providing solutions, but also fill the gaps related to these challenges.


Sushil Agarwal
Sushil Agarwal
Founder & CEO
Saarthi Pedagogy
Srinivas B Vijayaraghavan
Srinivas B Vijayaraghavan
VP - Marketing
Santosh Kumar
Santosh Kumar
Co Founder & CEO
21K School
Dr Prem Maheshwari
Dr Prem Maheshwari
Business Director - South Asia
D2L Asia
Sharad Bansal
Sharad Bansal
Co-Founder & CEO
Brijseh Karia
Brijseh Karia
Chief Operating Officer
Singhania Education Services Ltd

Who Should Attend

1 - CEOs
2- Founders and Co-Founders
3- COOs
4- CGOs
5- CBOs
6- Trend and Market Analysts
7- Customer Experience Officers

Discussion Points
  • Why are ORM & SRM critical issues in Edtech?

  • What makes ORM & SRM an arduous & expensive process and how can it be cost effective?

  • How can one define a Social Reputation Bot and how does it work?

  • How have social reputation bots given solutions to these challenges and what have been the best practices?


3:00 PM - 3:10 PM - Welcome Note By Gupshup
3:10 PM - 3:50 PM - Panel discussion: Leveraging Conversational Messaging for ORM & SRM in edtech
3:50 PM- 4:00 PM- Audience Q&A

GupShup social bot can send private replies on Facebook as seen in details above. On Twitter - If a user comments on a Twitter Post of a brand, the bot will send the reply/comment on the same thread of conversation with the link to the Twitter DM bot. The user needs to click on the URL to send the DM to the Twitter Bot to continue the conversation and resolve their issue.

The bot conversations can be customized as per the brand’s needs. We also have an internal plugin which enables seamless integration with all popular CRM/Ticketing platforms, like Zoho, FreshDesk, Zendesk, Salesforce, Jira etc. We can also connect with any other ticketing platforms through REST or SOAP APIs.

Bots are trained to understand the user messages and take appropriate actions. It can understand the sentiment of the user sentence and take pre-trained necessary actions. The bots are also able to maintain the context of the conversation with each user uniquely, remembering all conversations.