The 3rd Elets India Brand Awards 2025 is where creativity meets legacy, and innovation drives impact. Be among the icons shaping India's brand ecosystem.
Recognizes a Chief Marketing officer who has demonstrated exceptional leadership skills, strategic vision, and the ability to drive innovation and growth within their organization's marketing function.
Honors a Chief Marketing officer who has successfully led transformative initiatives, reshaping their organization's marketing strategies, processes, and culture to adapt to changing market dynamics and achieve sustainable growth.
Celebrates a Chief Marketing officer who has spearheaded innovative marketing campaigns, strategies, or technologies, driving differentiation, customer engagement, and business success through creativity and forward-thinking approaches.
Highlights a Chief Marketing officer who has leveraged experiential marketing tactics to create memorable and immersive brand experiences, fostering deeper connections with consumers and driving brand loyalty and advocacy.
Recognizes an emerging leader in the field of customer experience (CX) who has demonstrated exceptional talent, innovation, and dedication to delivering outstanding customer-centric marketing strategies and initiatives within their organization.
Honors an individual who has demonstrated outstanding expertise, creativity, and results in the field of digital marketing, leveraging digital channels and technologies to achieve business objectives and drive growth.
Celebrates a female leader who has made significant contributions to the digital marketing industry, demonstrating exemplary leadership, innovation, and impact in driving digital transformation and success within their organization or the industry as a whole. This award is specifically curated under Elets' wider objectives for empowering women.
Acknowledges the leader of a marketing agency who has demonstrated exceptional leadership, vision, and strategic direction, driving growth, innovation, and client success within their agency.
Recognize a youth within a PR agency or corporate communication officer within an organization, who has showcased excellence in achieving individual as well as business objectives. The nominating youth should not be older than 35 years as on December 31, 2024.
Recognizes the agency that has demonstrated exceptional creativity, strategic thinking, and effectiveness in advertising campaigns across various platforms and mediums.
Honors the agency that has excelled in digital marketing strategies, including web design, social media marketing, SEO, and PPC, delivering innovative and impactful solutions for clients.
Honors the agency that has excelled in digital marketing strategies, including web design, social media marketing, SEO, and PPC, delivering innovative and impactful solutions for clients.
Acknowledges the technology solution or platform that has significantly enhanced advertising campaigns, enabling better targeting, measurement, and engagement for advertisers and agencies.
Highlights the agency that has demonstrated excellence in mobile marketing, leveraging mobile apps, SMS, MMS, and other mobile channels to reach and engage consumers effectively.
Recognizes the agency that has produced exceptional & meaningful content across various formats and platforms, including articles, videos, infographics, and podcasts, driving engagement and building brand authority for clients.
Celebrates the agency that has demonstrated expertise in social media marketing, creating compelling content, managing communities, and driving meaningful interactions to achieve clients' business objectives.
Acknowledges the agency that has consistently delivered innovative and impactful creative campaigns, pushing boundaries and capturing audiences' attention across various mediums and platforms.
Honors the agency that has excelled in media planning and buying, delivering targeted and cost-effective advertising placements across traditional and digital channels to achieve clients' marketing goals.
Highlights the agency that has created memorable and immersive brand experiences, be it engaging consumers through live events, activations or other ingenious formats for experiential marketing.
Recognizes the agency that has successfully integrated various marketing channels and tactics to deliver cohesive and effective campaigns, driving brand awareness, engagement, and conversions across multiple touchpoints.
Acknowledges the organization that has implemented a customer loyalty program demonstrating innovation, effectiveness, and customer-centricity, leading to increased customer retention, engagement, and satisfaction.
Recognize a PR agency that has showcased results and made place for the organization in the market within a short span of time.
Recognize a consultancy or team within a consultancy that specializes in a specific sector. This category will assess consultancies based on their clear objectives, performance analysis, budgets, growth, and client and staff retention. Essential information to include: number of employees, date of incorporation, turnover details (acquisitions must be disclosed), and financial performance. Consultancies will also be recognized for their commitment to diversity, including initiatives encouraging under-represented groups.
Recognizes the brand that has demonstrated outstanding performance, market leadership, and consistent delivery of brand promise, setting benchmarks for excellence in its industry.
Celebrates the brand that has executed a successful and impactful launch of a new product, demonstrating innovation, consumer relevance, and effective marketing strategies to generate excitement and drive sales.
Honors the brand that has successfully revitalized its image, relevance, and market position through strategic rebranding efforts, resonating with evolving consumer preferences and market dynamics.
Recognize PR campaigns focused on the consistent communication of a brand's IPO (Initial Public Offering) using various channels, sources, and programs to ensure optimal results. This includes strategies to generate awareness, build investor confidence, and drive engagement, all aimed at ensuring the successful launch and market performance of the IPO.
Highlights the brand that has achieved remarkable growth and expansion through innovative strategies, disruptive execution models, and visionary leadership, transforming its industry landscape.
This award recognizes customer service experience launched by any brand across the categories in the physical or digital realm that was able to deliver customer delight to the audiences
Honors the brand that has demonstrated sustained success and growth through a comprehensive and well-executed long-term marketing strategy, consistently delivering value and relevance to its customers over an extended period.
Recognizes PR campaigns designed innovatively by deploying technologies like AI/ML/ AR/VR/ Robotics & Automation, etc.
Recognize PR campaigns where brands have formed strategic partnerships, collaborations, or alliances to disrupt existing markets, creating innovative solutions and new opportunities.
Recognize a PR campaign that has sparked viral moments and generated significant online buzz through creative and disruptive content. The campaign must have at least 1 million views to be eligible for this category.
Recognizes outstanding PR campaigns that successfully increase visibility, recognition, and understanding of a product, service, or brand within a specific market. This category celebrates efforts to elevate a brand's profile, create strong consumer recall, and foster positive associations through strategic PR initiatives.
This award recognizes a content marketing strategy or campaign that uses creative storytelling, informative content, and innovative distribution to create long-term value and engagement, breaking traditional content norms.
Recognize a PR campaign which was executed across multiple channels and mediums like TV, Radio, Print, Out of Home, Digital, etc. and that has showcased quantifiable impact. The campaign should have been implemented on more than 2 media platforms.
Recognizes the brand that has achieved remarkable marketing success and impact despite limited resources, demonstrating creativity, resourcefulness, and strategic thinking in maximizing the effectiveness of its marketing efforts.
Celebrates the brand that has executed an exceptional business targeted marketing campaigns, effectively communicating ideas, thoughts and unique propositions, addressing ongoing subjects in marketing industry for driving conversions within the B2B sector.
Honors brand for a creative and impactful marketing campaigns during a specific season, demonstrating clear objectives, audience understanding, and effective use of multiple channels to achieve measurable results.
Celebrates marketing campaign whose end result was based on the quantifiable performance of the overall campaign implementation. The quantifiable results should be able to demonstrate increase in sales / lead generation, number of clicks/views, downloads, keywords search, etc.
Recognize a PR campaign that managed and helped a brand navigate out of a sticky/complicated/negative situation.
Recognize a PR campaign with a message for social cause / awareness towards the society that was executed by private organizations, MNC's, etc.
Recognizes outstanding brand campaigns and marketing initiatives within the automotive industry that have effectively showcased innovation, performance, and brand values to consumers.
Recognize PR campaigns executed by organizations of banking firms, financial institutions & services vertical, insurance firms & lenders.
This award recognizes a new disruptive digital payment facilitation platform or extension to an existing one that took the market by surprise and produced significant results. This includes e-wallets, etc.
This award recognizes launch of a disruptive product, service, delivery, feature or extension of an existing one in the healthcare industry (e.g. Online pharmacy, doctor consultation, etc.) that took the market by surprise.
Recognize PR campaigns executed by sports goods manufacturers, athletic and gym wear manufacturers, fitness centers..
This award recognizes launch of a new gaming app or gaming app or updation of an existing one that created disruptive impact in the industry. This includes games that are preinstalled, downloaded or hosted on website, app stores etc.
Recognize PR campaigns executed by organizations of consumer outlets, super markets, departmental stores, stand alone retail outlets, online retail platforms selling consumer products, fashion & beauty products, luxury fashion outlets/ online platforms, etc.
Recognize PR campaigns executed by film production firms, web-series makers, OTT platforms, broadcasters, record labels, artists, celebrities, etc.
Celebrates compelling marketing campaigns in the mobile handset and accessories sector, that have effectively showcased product features, innovation, and value to consumers.
Recognizes impactful marketing campaigns in the education sector that have effectively promoted educational institutions, cources, programs, or services to students, parents, researchers or educators.
Recognize campaigns executed in the space of the FMCG - Food industry. This includes confectionaries, health food & organic food, fresh food, packaged food, dairy products, snacks.
Recognize campaigns executed in the space of FMCG beverage brands. This includes aereated drinks, packaged juices, milk, coconut water, lassi, chaach, energy drinks, fruit beers.
Honors successful marketing campaigns in the personal care sector of FMCG, that have effectively promoted personal care products, communicated brand values, and resonated with consumers.
Recognizes impactful marketing campaigns in the education sector that have effectively promoted educational institutions, cources, programs, or services to students, parents, researchers or educators.
Honors successful marketing campaigns in the personal care sector of FMCG, that have effectively promoted personal care products, communicated brand values, and resonated with consumers.
Recognize PR campaigns executed by organizations products that are consumed on a daily or regular basis for the maintenance and cleanliness of a household. The homecare/ household care segment encompasses a wide range of items such as floor/bathroom/surface/kitchen cleaners, detergents, fabric softeners, stain removers, sprays, plug-ins/diffusers, Dishwashers, Insecticides and Pest Control products, storage bags etc.
Honors impactful & compelling marketing campaigns aimed towards Edtech Industry that have effectively promoted education technologies to students, parents, researchers or educators.
Recognizes PR campaigns in the fashion, beauty, & lifestyle industry. This includes online shopping sites, manufacturer of related products, etc.
Celebrates innovative marketing campaigns in the real estate and construction industry that have effectively promoted real estate projects, properties, or related services to potential buyers or investors.
Celebrates innovative marketing campaigns in the real estate and construction industry that have effectively promoted real estate projects, properties, or related services to potential buyers or investors.
Honors innovative marketing campaigns in the food technology sector that have effectively promoted food delivery services, meal kits, or related foodtech solutions to consumers.
Recognizes engaging marketing campaigns in the travel and hospitality industries that have effectively promoted travel destinations, accommodations, or related services to travelers.
Recognizes impactful marketing campaigns done for charities and non-profit organizations. Honoring campaingns that have effectively raised awareness, funds, or support for social causes, humanitarian initiatives, or community development projects.
This award recognizes the most innovative and new brands that have made a significant impact in their early years of operation.
Recognizes PR campaigns by public sector. This includes government departments, local authorities, public sector agencies and bodies., etc.
Recognize PR campaigns executed by energy/power firms, oil & gas companies, renewable energy firms.
Recognize PR campaigns executed by energy/power firms, oil & gas companies, renewable energy firms
Includes electrical appliances, large electronic gadgets, smartphones etc.
Recognize PR campaigns executed by consumer apps such as online cab aggregators, food-tech, fin-tech, online car selling / comparison platforms, etc.
Recognize PR campaigns executed by software service and software providers, technology enablers, IT support providers
Recognize PR campaigns executed by organizations of Supply chain and logistics Industry or in service delivery sector. This includes manufacturing, packing, transporting, service delivery apps etc.
Celebrates innovative marketing campaigns in the consumer electronics industry that have effectively promoted electronic devices, gadgets, or technology solutions, and resonated with consumers.
Includes law firms, marketing services firms, management consultancies, etc
Recognizes marketing campaigns that achieved exceptional results and impact despite limited financial resources, demonstrating creativity, efficiency, and strategic thinking.
Celebrates marketing campaigns that effectively leveraged festive seasons or occasions to connect with consumers, drive engagement, and enhance brand visibility through innovative and culturally relevant strategies.
Honors marketing campaigns that capitalize on real-time events or trends to create a highly relevant and timely marketing message.
Acknowledges marketing campaigns that effectively utilized audio or video content to captivate audiences, convey brand messages, and evoke emotional connections, demonstrating creativity, storytelling prowess, and visual/audio production excellence.
This award recognizes rural/regional marketing campaigns launched by any brand, across the categories, that were able to deliver the brand objectives.
Honors the marketing campaign that successfully fostered meaningful interactions and relationships between the brand and its audience, driving engagement, loyalty, and brand advocacy through immersive experiences and interactive content.
Celebrates the marketing campaigns that effectively utilized celebrity endorsements or collaborations to amplify brand messages, enhance credibility, and resonate with the target audience, leveraging the influence and appeal of celebrities to drive campaign success.
This award recognizes a disruptive campaign that predominantly used influencers on social media platforms and/or TVC ads to communicate the campaign message and create awareness about the brand using innovative content.
This award recognizes campaigns that make a meaningful impact in society and challenge the norms of cause-related marketing.
This award recognizes campaigns using video to disrupt traditional formats, engage audiences, and drive results in innovative ways. Eligible campaigns may include long/short videos, reels, and other formats.
Honors the marketing campaigns that effectively utilized Facebook's platform and features to engage and connect with the target audience, leveraging innovative ad formats, targeting capabilities, and community engagement strategies to achieve marketing objectives.
Recognizes the marketing campaigns that effectively utilized instagram's visual-centric platform to captivate audiences, tell compelling brand stories, and drive engagement, leveraging features such as Stories, Reels, and IGTV to connect authentically with users.
Highlights the marketing campaigns that effectively utilized Twitter's real-time nature and conversational platform to spark engagement, drive conversations, and amplify brand messages, leveraging trending topics and hashtags to connect with the target audience.
Highlight brands or campaigns that use LinkedIn in an unconventional, disruptive manner, such as by changing the way B2B communication or employer branding is executed, fostering professional engagement, and driving industry conversations.
Highlight campaigns that aims to achieve a specific marketing goals such as increasing brand awareness, driving engagement, promoting products or services, or generating leads. The campaign should involve creating a series of posts, videos, images, and other content types that are strategically designed to resonate with the target audience. On the other hand, social media campaigns typically involve the use of two or more platforms such as Facebook, X, Instagram, and LinkedIn
Acknowledges the marketing campaigns that effectively leveraged podcast's as a medium to reach and engage with the target audience, delivered compelling audio content that educated, entertained, and resonated with listeners, effectively integrating brand messages into the podcast format.
Celebrates the marketing campaigns that effectively utilized television advertising to reach a mass audience, drive brand awareness, and convey brand messages effectively through creative storytelling and compelling visuals.
This award recognizes innovative use of traditional print media (magazines, newspapers, direct mail, books, periodicals, tabloid ads, and other formats.) to deliver a disruptive and impactful message that engages customers in new and creative ways.
Highlights the marketing campaigns that effectively integrated multiple channels and touchpoints to deliver a seamless and cohesive brand experience across online and offline platforms, maximized reach, engagement, and conversions through omnichannel strategies.
Honor PR campaigns that demonstrate creativity and disruptive strategy in media relations, achieving measurable outcomes and reshaping public perception. It also celebrates a brand's ability to navigate and recover from crises, using innovative PR tactics to rebuild trust, protect its reputation, and drive business resilience and recovery.
Celebrates the marketing campaigns that demonstrated excellence in digital marketing strategies and tactics, leveraging online channels such as search, display, social media, and email & achieved marketing objectives and drive business results.
Recognises the marketing campaigns that effectively utilized augmented reality (AR) or virtual reality (VR) technology to create immersive brand experiences, engaging audiences in interactive and memorable ways through innovative AR/VR applications.
This award honors campaigns that seamlessly blend traditional and digital media to deliver a unified message, showcasing strategic alignment, creativity, and flawless execution. Entries should demonstrate how this integrated approach enhanced brand visibility, customer engagement, and business outcomes. The campaign should be executed on atleast 2 or more mediums
This award recognizes the most creative and disruptive outdoor advertising campaigns (e.g., billboards, transit ads, experiential outdoor installations), that pushes the boundaries of location-based marketing, engaging audiences in unexpected and effective ways.
The Elets India Brand Awards 2025 welcomes the Marketing & Advertising community to celebrate the ingenuity and creativity that have contributed to the remarkable landscape of Branding in India. Organisations or their representatives wishing to apply must be officially registered and actively operational within the Indian Market. This ensures that the participants are established entities with a track record in the market.
Here is how you can make an entry at the Elets India Brand Awards 2025
Elets India Brand Awards 2024 organised by Elets Technomedia & Elets BrandStory intends to celebrate and honour the creative, innovative and unwavering forces of the Marketing & Advertising industry contributing to the success of the branding world in India.
Companies wishing to apply must be officially registered and actively operational within the Indian Market. This ensures that the participants are established entities with a track record in the market. Campaigns (implemented only for Indian markets) should be created, published and promoted between 1st March 2023 to 31st March 2024.
Sakshi Raj
+91 9650101649
sakshi.raj@elets.in